Digital Media Roles

Job Overview

We are seeking a talented Digital Media professional to join our growing marketing team. In this role, you will develop, execute, and optimize digital marketing campaigns across multiple>

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across paid, owned, and earned media channels.

• Plan and optimize campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, TikTok, and other digital advertising platforms.

• Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPA, ROAS, conversions, and engagement.

• Conduct keyword research, audience segmentation, and competitive analysis to improve campaign effectiveness.

• Manage budgets and allocate advertising spend efficiently across multiple campaigns.

• Collaborate with creative teams to develop compelling digital content, advertisements, landing pages, and promotional materials.

• Analyze website traffic using Google Analytics and other reporting tools to identify opportunities for growth.

• Implement conversion tracking, pixels, and tag management using Google Tag Manager and related platforms.

• Perform A/B testing to improve creative performance, landing pages, and user experience.

• Prepare regular reports and present campaign insights, recommendations, and performance metrics to stakeholders.

• Stay informed about digital marketing trends, platform updates, industry best practices, and emerging technologies.

• Support SEO, email marketing, content marketing, and social media initiatives when needed.

• Work closely with marketing, sales, design, and product teams to align digital strategies with business objectives.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field (or equivalent practical experience).

• 2+ years of experience in digital marketing, digital media, performance marketing, or paid advertising.

• Experience managing campaigns across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or similar advertising platforms.

• Strong understanding of PPC, SEM, SEO, display advertising, remarketing, and paid social campaigns.

• Experience with Google Analytics (GA4), Google Tag Manager, Looker Studio, or similar analytics platforms.

• Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.

• Strong written and verbal communication skills.

• Ability to manage multiple projects in a fast-paced environment.

• Proficiency in Microsoft Excel, Google Sheets, and presentation software.

Preferred Qualifications

• Google Ads Certification.

• Google Analytics Certification.

• Meta Certified Digital Marketing Associate or Professional Certification.

• Experience with CRM platforms such as Salesforce or HubSpot.

• Knowledge of marketing automation platforms.

• Familiarity with Adobe Creative Cloud, Canva, or other creative tools.

• Experience using A/B testing platforms and conversion rate optimization techniques.

Preferred Skills

• Performance Marketing

• Digital Advertising

• Paid Search (PPC)

• Search Engine Marketing (SEM)

• Search Engine Optimization (SEO)

• Google Ads

• Meta Ads

• LinkedIn Ads

• Display Advertising

• Programmatic Advertising

• YouTube Advertising

• Google Analytics (GA4)

• Google Tag Manager

• Looker Studio

• Conversion Tracking

• Remarketing

• Audience Targeting

• Campaign Optimization

• Budget Management

• Data Analysis

• Reporting & Dashboards

• Email Marketing

• Social Media Marketing

• Content Marketing

• A/B Testing

• Marketing Automation

• CRM Management

• Project Management

Success Metrics

• Increased website traffic and qualified lead generation.

• Improved conversion rates and campaign ROI.

• Efficient budget utilization with strong ROAS.

• Growth in brand visibility and audience engagement.

• Accurate reporting and actionable campaign insights.